A book by Jack Cole · @jack.cole.us
The message on your screen right now — what it actually means, and the exact reply to send. Word for word.
JACK COLE
What He's Actually Saying
Thirty things a man does, what each one means, and exactly what to send back.
THIRTY SITUATIONS · SEVEN DAYS
Six of the thirty. Find yours — each one has what it means, what to send, and what to watch for.
Sorry, been so busy.Situation 1 — He says he’s busy
He read it. Nothing.Situation 2 — He left you on read
‘Hey’ — at eleven at night.Situation 3 — He texts at 11pm
I think I need some space.Situation 7 — He says he needs space
Months in. Nobody has said what this is.Situation 8 — Months in, still no title
I’ve been thinking about us.Situation 19 — He came back after leaving
Twenty-four more inside, in six parts — when he goes quiet, when he won’t commit, when it’s hot and cold, when he says the big things, when he only wants one thing, and the seven days after you stop texting him.
Read one before you buy.
PART ONE · ONE
What he did. Hours or days of silence, then: "Sorry, been so busy."
What it means. Busy is true. It's also not the point. Everyone is busy. A man who wants you in his life finds ninety seconds in a busy day, because ninety seconds is what it takes. "Busy" doesn't mean he has no time. It means you're not where the time goes.
What to send.
"No worries — hope it calms down soon."
Nothing else. No "I missed you." No "when are you free?" You've accepted the excuse at face value and given him nothing to push against.
What to watch. Does he come back with a plan, or with more "busy"? A man who's actually busy and actually interested says "this week is insane — Saturday?" A man who's managing you says "yeah, crazy week" and goes quiet again.
4
That's one of thirty.
Get all thirty — $27Opens in your browser within a minute of paying. 30 days to change your mind.

I'm not an expert on men.
I'm one of them.
I've sent "busy" when I meant something else. I've texted at eleven and meant exactly what you think. I've said "I need some space" when I meant I was leaving and didn't want the conversation.
So this isn't a theory about men. It's what we actually mean, from the side that means it — thirty things we do, and the reply that gets you the truth in two days instead of two years.
Some of these don't have a happy ending. I won't sell you a text that fixes a man who's already decided. I'll tell you which ones those are.
And if I'm wrong about yours, tell me. Thirty days, every cent back.
— Jack
JACK COLE
What He's Actually Saying
30 SITUATIONS · 7 DAYS
JACK COLE
What to Say When It Matters
TEN CONVERSATIONS
Thirty texts decoded, with the reply for each. Ten conversations, with your line for whatever he says back. Same method, both ends of the phone.
$39for both — $15 less than separately
Get both books — $39One payment. Thirty days to change your mind, on both.
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JACK COLE
What He's Actually Saying
30 SITUATIONS · 7 DAYS
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Get the book — $27or both books for $39 — what he texts, and what he says to your face.