A book by Jack Cole · @jack.cole.us
The message on your screen right now — what it actually means, and the exact reply to send. Word for word.
JACK COLE
What He's Actually Saying
Thirty things a man does, what each one means, and exactly what to send back.
THIRTY SITUATIONS · SEVEN DAYS
Word for word. Names left out on purpose.

I'm not an expert on men.
I'm one of them.
I've sent "busy" when I meant something else. I've texted at eleven and meant exactly what you think. I've said "I need some space" when I meant I was leaving and didn't want the conversation.
So this isn't a theory about men. It's what we actually mean, from the side that means it — thirty things we do, and the reply that gets you the truth in two days instead of two years.
Some of these don't have a happy ending. I won't sell you a text that fixes a man who's already decided. I'll tell you which ones those are.
And if I'm wrong about yours, tell me. Thirty days, every cent back.
— Jack
Six of the thirty. Find yours — each one has what it means, what to send, and what to watch for.
Sorry, been so busy.Situation 1 — He says he’s busy
He read it. Nothing.Situation 2 — He left you on read
“Hey” — at eleven at night.Situation 3 — He texts at 11pm
I think I need some space.Situation 7 — He says he needs space
Months in. Nobody has said what this is.Situation 8 — Months in, still no title
I’ve been thinking about us.Situation 19 — He came back after leaving
Twenty-four more inside, in six parts — when he goes quiet, when he won’t commit, when it’s hot and cold, when he says the big things, when he only wants one thing, and the seven days after you stop texting him.
Read one before you buy.
PART ONE · THREE
What he did. Nothing all day. Then, late: "hey" / "you up?"
What it means. Late at night we have the least to do and the fewest options. He isn't thinking about you all day and finally working up the courage. He's reaching the end of a day where nothing else filled the space. Not cruelty — but it tells you where you sit. Not in his plans. In his gaps.
What to send. Nothing tonight. In the morning:
"Morning — saw this late. How was your night?"
What to watch. Does he ever text you at two on a Wednesday? A man who wants you in his life reaches for you during it. Look at the timestamps for the last two weeks. You already have the answer.
41
That's one of thirty.
Get all thirty — $27Opens in your browser within a minute of paying. 30 days to change your mind.
JACK COLE
What He's Actually Saying
30 SITUATIONS · 7 DAYS
JACK COLE
What to Say When It Matters
TEN CONVERSATIONS
Thirty texts decoded, with the reply for each. Ten conversations, with your line for whatever he says back. Same method, both ends of the phone.
$39for both — $15 less than separately
Get both books — $39One payment. Thirty days to change your mind, on both.
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JACK COLE
What He's Actually Saying
30 SITUATIONS · 7 DAYS
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Get the book — $27or both books for $39 — what he texts, and what he says to your face.