A book by Jack Cole · @jack.cole.us

What he's actually saying.

The message on your screen right now — what it actually means, and the exact reply to send. Word for word.

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  • 30 situations
  • 7-day plan
  • Opens in your browser tonight

JACK COLE

What He's Actually Saying

Thirty things a man does, what each one means, and exactly what to send back.

THIRTY SITUATIONS · SEVEN DAYS

Sound familiar?

Word for word. Names left out on purpose.

Jack Cole

I'm not an expert on men.
I'm one of them.

I've sent "busy" when I meant something else. I've texted at eleven and meant exactly what you think. I've said "I need some space" when I meant I was leaving and didn't want the conversation.

So this isn't a theory about men. It's what we actually mean, from the side that means it — thirty things we do, and the reply that gets you the truth in two days instead of two years.

Some of these don't have a happy ending. I won't sell you a text that fixes a man who's already decided. I'll tell you which ones those are.

And if I'm wrong about yours, tell me. Thirty days, every cent back.

— Jack

Which one is he doing right now?

Six of the thirty. Find yours — each one has what it means, what to send, and what to watch for.

Twenty-four more inside, in six parts — when he goes quiet, when he won’t commit, when it’s hot and cold, when he says the big things, when he only wants one thing, and the seven days after you stop texting him.

Read one before you buy.

PART ONE · THREE

He texts at eleven

What he did. Nothing all day. Then, late: "hey" / "you up?"

What it means. Late at night we have the least to do and the fewest options. He isn't thinking about you all day and finally working up the courage. He's reaching the end of a day where nothing else filled the space. Not cruelty — but it tells you where you sit. Not in his plans. In his gaps.

What to send. Nothing tonight. In the morning:

"Morning — saw this late. How was your night?"

What to watch. Does he ever text you at two on a Wednesday? A man who wants you in his life reaches for you during it. Look at the timestamps for the last two weeks. You already have the answer.

41

That's one of thirty.

Get all thirty — $27

Opens in your browser within a minute of paying. 30 days to change your mind.

How you get it.

1

You pay $27, once

Right here on the site. The card form is Whop's, so your details never reach me — no password to invent.

2

The book opens

Within a minute of paying. A code arrives by email, you enter it once, and it's open in your browser. Nothing to install.

3

It's yours to keep

Phone, tablet or computer — the same code opens it on each. And there's a PDF or EPUB to download if you'd like a copy.

How long is it?
33 pages, about 8,000 words — under an hour if you read it straight through. But it's built to be opened at the one situation you're in.
Is it a PDF? Do I have to download anything?
Nothing to install. It opens as a web page in whatever browser you already use — and inside there's a Download as PDF button, if you'd rather keep a copy.
Can I read it on my phone?
Yes — phone, tablet or computer, whichever you like. You enter the code once on each device and it stays open after that.
What shows on my card statement?
Whop — the company that takes the payment. Not the name of the book, and not mine.
Is it for me if it's been years, or it's complicated?
It's written for a man you're seeing or texting — three weeks in, or three years in with no name on it. It isn't marriage counselling and doesn't pretend to be. If your situation is one of the thirty on the list above, it's for you.
What if I lose the email?
Search your inbox for Whop — they send the receipt and the code. If you still can't find it, write to jackcoleus@proton.me from the address you paid with and I'll sort it out.
What if I don't like it?
Reply to your receipt within 30 days and say refund. Every cent back, and I won't ask why.

JACK COLE

What He's Actually Saying

30 SITUATIONS · 7 DAYS

$27

One payment. Not a subscription — nothing will ever be charged again.

Get the book — $27
  • Secure payment. Handled by Whop. Your card details never reach me.
  • Opens within a minute on your phone, tablet or computer. A PDF to keep, too.
  • Thirty days to change your mind. Reply to your receipt and say refund. Every cent back, and I won't ask why.
  • A real person answers. Stuck on anything, write to me and I'll sort it.

What He's Actually Saying

$27 · 30-day money-back

Get the book